Geek girl awesomeness! Ashley Eckstein and geek girl shop extraordinaire Her Universe will be at New York Comic Con 2011! I just spent 20 minutes glued to the Her Universe website and I've decided I have to buy the "I Know" Star Wars shirt - because it's amazing! Check out the official Her Universe NYCC Press Release here:

Official Press Release - October 5, 2011 -

One of the fastest growing demographics in the Science Fiction world today is the female audience, sometimes referred to as “Geek Girls.” They will be in full force at this year’s New York Comic Con October 13th-16th at the Javits Center.

Recognizing and embracing this incredibly important and increasing segment of the sci-fi audience, Ashley Eckstein, the voice of Ahsoka Tano on the television series, Star WarsTM : The Clone Wars, is bringing to New York Comic Con her new line of sci-fi fashion apparel and merchandise, titled Her UniverseTM (www.heruniverse.com), designed exclusively for women who want to show their geeky pride and love of Science Fiction. Ashley has now become one of the leading voices for Geek Girls.

Married to former Major League Baseball player, two-time World Series Champion and World Series MVP, David Eckstein, Ashley has made a career of fighting for the underdog, of leading the charge to create a place for female fans in a pop culture community typically dominated by men. In addition to fighting alongside the male heroes in The Clone Wars, Ashley aims to help her fellow female fans find their rightful place in the pop culture community. Her Universe is a “geek chic” line featuring fashionable, female–focused apparel and accessories based on such high-profile entertainment properties as the beloved Star Wars franchise and Syfy’s most popular shows such as Battlestar GalacticaWarehouse 13 and more.

"Most people do not realize that close to half of all sci-fi fans are women,” said Ashley. “This all started when, selfishly, I wanted more Star Wars merchandise made for fangirls. I love sci-fi and I quickly found out that I wasn't alone. I found scores of other fangirls online and at conventions who just wanted to be recognized and accepted in this unique genre. I felt that someone had to step up and give a voice to all of these passionate women, and that's when I founded Her Universe.”

Fans attending New York Comic Con will find two convention-exclusive items from Her Universe – a Star Wars Naboo charm for the new Star Wars Charm Bracelet and a 100% sterling silver Battlestar Galactica Cylon Toaster Necklace. Plus, just in time for Halloween and available this year only at New York Comic Con, Ashley will be offering 100 Star Wars Halloween-themed earth friendly tote bags featuring the art of popular Star Wars illustrator Katie Cook – the perfect trick or treating bag for fans of all ages.

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